Mary Madden and Kathryn Zickuhr presented findings on the rise of e-reading, including reading-device ownership and the general reading habits/preferences of Americans.
While there is a tendency to associate e-books with dedicated e-reading devices, we found that among people who read e-books, just as many read their e-books on a desktop or laptop computer as on an e-book reader like a Kindle or Nook—and more people read e-books on their cell phones than on tablet computers.
In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020, although a number of potential hurdles and holdouts stand in the way
If you check out or download e-books from your local public library, please take our qualitative online survey and tell us about your experiences!
Our recent e-reading report has received a lot of attention over the past week, and one section in particular that seemed to spark conversation was our “print vs. e-books” showdown. When does print win out over e-books (and vice versa?)
Asked to tell us what they like most about book reading, those who had read a book in the past 12 months gave a host of reasons that ranged from the highly practical to the sublime.
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads
During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.
The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.