Ashley Amaya is an associate director of survey methods at Pew Research Center. In this role, she serves as an advisor for projects involving address-based sampling, multiple modes of data collection, and surveys of rare populations. Amaya’s work on address-based sampling methods, web panel surveys, and the use of alternative data sources to replace and enhance survey data has been published in a variety of journals, including Public Opinion Quarterly, Journal of Survey Statistics and Methods, and Social Science Computer Review. Prior to joining Pew Research Center, she was a senior survey methodologist at RTI International, where she led research into address-based sampling methods and applications. Amaya has a doctorate from the University of Maryland and a master’s degree from the University of Michigan, both in survey methodology. She received her bachelor’s degree from University of Michigan. She has served as editor-in-chief of Survey Practice, chair of the short course subcommittee for the American Association for Public Opinion Research (AAPOR), membership chair of the DC-Baltimore chapter of AAPOR, and communications chair of the Washington Statistical Society.
One method to improve survey representation of the non-internet and less literate population is to allow people to take surveys offline. In March, we fielded a study to test the feasibility and effect of collecting data through respondent-initiated interactive voice response; here’s what we found.