Numbers, Facts and Trends Shaping Your World

Declining Newspaper Circulation

While newspapers may not be disappearing in droves (only half a dozen shut down or cut back print publication last year), the declines in daily newspaper circulation are unprecedented and precipitous. For the one-year period ending in September 2009, daily newspaper circulation fell 10.6% compared with the same period a year earlier. For Sunday papers, circulation is down 7.5%. Some of the drop in circulation is a result of more Americans getting their news online, but continued trimming of circulation to distant geographic areas, limited money to spend on promoting new circulation and the recession are also factors. Newspapers are also losing substantial revenue from advertisements. In the past year newspapers, including online, saw revenues from ads fall 26%. Over the past three years the total loss has been 43%. Read More