America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Numbers, Facts and Trends Shaping Your World
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
As of September 2024, more than 700,000 veterans worked in various federal departments and agencies.
About four-in-ten Republicans and Republican-leaning independents (41%) say Reagan has done the best job as president over the past 40 years, compared with 37% who say Trump.
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.
Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.
In nearly all the countries we surveyed, supporters of the governing party view their economy more positively than nonsupporters.
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
Most Americans (79%) think it’s good for U.S. colleges and universities to accept international students.
The U.S. Postal Service, Park Service, Weather Service and NASA are viewed favorably by Republicans and Democrats, while views of ICE are deeply polarized.
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