This report is based on findings from seven surveys conducted in the summer and early fall of 2011. Tablet Owner Phone Surveys The overall portrait of tablet computer users among the general public is based on aggregated data from five telephone surveys conducted on landlines and cell phones June 30-July 31, 2011 with national samples […]
Does all that-enjoyment of the tablet news experience coupled with ease of use and access-translate into people actually valuing news on tablets more than they did when they were using other mediums? Here respondents demonstrated much more caution. Only about half as many as said the news was more enjoyable or easier to learn from […]
Much of what drives replacement is the sense that what one is getting in the new form is somehow better than what one got previously-either in the format, function or content itself. Tablet news users were asked to give overall assessments of their news experience on these devices compared with before they had their tablet. […]
About one-in-four tablet owners, 39%, use their tablet daily for social networking on sites like Facebook and Twitter. And 56% do so at least weekly-the same percentage that play games on their tablet at least once week. These are not exact comparisons to social networking habits on other devices, but a 2010 survey by the […]
If half of tablet users go back and forth between the browser and apps, is the app model still worth investing in? Are there certain characteristics that even at this early stage differentiate apps users from browser users? The short answer is yes. Those users who mainly use apps have distinct characteristics that may make […]
Most app users still rely on less than five different news sources or apps on the tablets. So how do these power users chose which apps to download and perhaps pay for? What is the driving factor? The two most important factors are whether the app is offered by a trusted brand and low cost-much […]
The question of whether people will pay for news on tablets is closely related to another issue-whether they use “apps” as a way to interact with news or whether they access that content through a browser, the way they do on a laptop or desktop computer. If people are using a browser, then the content […]
Please click here for a PDF of the tablet owner phone survey topline. Please click here for a PDF of the tablet news phone survey topline. Please click here for a PDF of the tablet news web survey topline.
Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
