Numbers, Facts and Trends Shaping Your World

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    The Predictions and Respondents’ Reactions

    Institutions After giving us some personal information in the survey such as their institutional affiliations, the experts were asked the following question, “On a scale of 1-10 with 1 representing no change and 10 representing radical change, please indicate how much change you think the internet will bring to the following institutions or activities in […]

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    Methodology

    Methodology Main Sample Sample DesignThirteen media outlets-4 newspapers and 9 broadcasts-were monitored for 14 days. The monitoring period began Friday, October 1, 2004 and continued through the inclusion of Thursday, October 14, 2004. Newspapers were selected to provide an understanding of coverage by both national press (New York Times, Washington Post) and regional publications (Columbus […]

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    The Internet and Daily Life

    The vast majority of online Americans say the Internet plays a role in their daily routines and that the rhythm of their everyday lives would be affected if they could no longer go online. Yet, despite its great popularity and allure, the Internet st…

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    Part 2. The Internet’s value in everyday life: Americans admire it and find it a useful tool

    The survey polled users’ participation in 18 everyday activities that belonged to four clearcut categories. To assemble a good list of activities, we followed insights gained from previous research and divided online activities into four categories: information seeking; communications; transactions; and entertainment. We chose several examples for each category. These examples are not meant to […]

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    II. The Changing Online News Audience

    The nation’s online population has grown steadily over the past four years, as has the percentage of the public that regularly gets news from the Internet. Two-thirds of Americans (66%) say they go online to access the Internet or to send and receive email, up from 54% in 2000. During the same period, the number […]

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    IV. Attitudes Toward the News

    Most Americans pay only a moderate amount of attention to what is traditionally referred to as hard news coverage of international affairs, politics and events in Washington, local government, and business and finance. A smaller group of news consumers less than a third of the public (31%) consistently focuses on these types of stories. At […]

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