Numbers, Facts and Trends Shaping Your World

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    State of the News Media methodology

    The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.

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    For Most U.S. Gun Owners, Protection Is the Main Reason They Own a Gun

    Gun owners in the United States continue to cite protection far more than other factors, including hunting and sport shooting, as a major reason they own a gun. About half of Americans who don’t own a gun say they could never see themselves owning one (52%) while nearly as many could imagine themselves as gun owners in the future (47%).

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