Numbers, Facts and Trends Shaping Your World

Search results for: “social networking”


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    Haiti text donors and their experiences giving to earthquake relief

    Most Haiti text donors in this sample were first-time mobile givers who contributed to earthquake relief only via text message Most of the Haiti text donors we surveyed were introduced to text giving by the Haiti disaster—three quarters (74%) say that their donation to Haiti earthquake relief was the first time they had used their […]

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    Local businesses other than restaurants, bars, and clubs

    Who gets information about local businesses (not including restaurants, bars, clubs) Those who get information about local businesses that are not tied to eating or socializing are a diverse and somewhat upscale group. Those who get this information are more likely to have college or advanced degrees, live in relatively high-earning households, use the internet […]

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    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

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