Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Numbers, Facts and Trends Shaping Your World
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
Internet use is nearly ubiquitous in Germany, but social media use is not. In fact, Germans stand out internationally for their relatively light use of social media.
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
More than half of U.S. teens say it would be difficult for them to give up social media. 36% say they spend too much time on social media.
Across 27 countries surveyed, people generally see social media as more of a good thing than a bad thing for democracy.
U.S. adults and teens are more likely to support than oppose requiring parental consent for minors to create a social media account.
Across eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.
23% of the prominent accounts on the seven alternative social media sites studied sought financial support from their audiences in June 2022.
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