Numbers, Facts and Trends Shaping Your World

Search results for: “seo”


  • report

    Santa Rosa Press Democrat – The Media Lab

    The Santa Rosa Press Democrat is housed in a boxy, nondescript building in a section of downtown Santa Rosa, Calif. with a distinctly old-fashioned feel. But on the main floor of the newspaper, right off the lobby, visitors enter a modern space with large conference rooms, big plasma screens and sleek black furniture that would […]

  • report

    Retooling the Sales Staff

    To accelerate the transition to digital revenue, executives at nearly all of these newspaper companies agreed on one thing: Their advertising sales staffs needed to change. One of the broadest findings in this research, indeed, is the degree to which all of the executives talked about the need to re-train and re-tool sales staffs that […]

  • report

    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

Refine Your Results

Years
Formats
Topics
Regions & Countries
Research Teams
Authors