Numbers, Facts and Trends Shaping Your World

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    Methodology

    About this survey The survey results are based on telephone interviews conducted by Princeton Survey Research Associates among a sample of 3,533 adults, 18 years of age or older, in the continental United States during the period March 1-31, 2000. The survey was conducted using a rolling daily sample, with a target of completing 100 […]

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    Section I: The Changing Media Landscape

    The revolution in communications technology is clearly changing the way Americans live, and it has created a highly competitive environment for those who provide news and information to the public. Nearly seven-in-ten Americans (68%) now use a computer on at least an occasional basis, up from 61% in 1998 and 58% in 1996. Almost as […]

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    Methodology

    Results for the April survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,000 adults, 18 years of age or older, during the period April 12-16, 2000. For results based on the total sample, one can say with 95% confidence that the error attributable […]

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    McCain Could Add a Lot To the Gop Ticket

    While it is too early to say how John McCain’s endorsement of George W. Bush will affect the presidential race, it is clear that a Bush-McCain ticket tests very strongly. Bush is currently in a statistical dead-heat with Al Gore (leading among registered voters 46%-45%). But with McCain as the vice-presidential nominee, the GOP ticket […]

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    Topline Results

      N=430 Stories Source Total # Print # Broadcast #   430 337 93 All Print Cleveland Plain Dealer 31 31 – Orlando Sentinel 38 38 – New York Times 118 118 – *USA Today 51 51 – Washington Post 99 99 – All Broadcast ABC World News Tonight 11 – 11 *ABC GMA 13 […]

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    Gore, Bush and Guns

    As a million moms get set to march on behalf of gun control this weekend, it’s not clear how this issue will play in voter decisions in the fall. The conventional wisdom has held for a long time that while proponents of more restrictions on firearms outnumber opponents, it’s intensity that counts at the ballot […]

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    So Who’s Ahead?

    Voters are having a hard time making up their minds about the presidential candidates and it is showing up in the divergent results of the horse race polls. Unlike four years ago, at this point in the campaign the national polls provide little insight as to who will win the White House in November. The […]

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    Lead Stories

    Are the stories on the web different than those in newspapers? Sourcing Contrary to the idea that the net is full of opinionated argument or unsubstantiated innuendo, campaign sourcing on the Internet was strong. More than one-in-five (21%) of all lead stories had more than seven sources. And overall, more than half had at least […]