Numbers, Facts and Trends Shaping Your World

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    Magic Formula

    Is there a special recipe for building ratings? The data show there are some key elements — across all stations and across all years — that we can now say are key steps in serving viewers. Interestingly, they are also steps to quality. Two we’ve outlined above: Cover more of the community. Produce more longer […]

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    Methodology

    About this report The survey results are based on telephone interviews conducted by Princeton Survey Research Associates among a sample of 2,117 adults, 18 years of age or older, in the continental United States during the period May 19-June 21, 2000. The survey was conducted using a rolling daily sample, with a target of completing […]

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    Other Important Findings and Analyses

    The Veeps The vice presidential candidates are as evenly matched as their principals. When asked to choose between Lieberman and Cheney, voters divide evenly — 42% for the Democrat, 41% for the Republican. The gender gap in the presidential horse race is mirrored in this question about the bottom of the ticket. Men prefer Cheney […]

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    God Fearing Voters, God Fearing Candidates: Does Religion Really Matter in the 2000 Elections?

    Washington, D.C. Panel E.J. Dionne, The Brookings Institution Andrew Kohut, Pew Research Center for the People & the Press Michael Cromartie, The Evangelical Community in American Civic Life project, and the Ethics and Public Policy Center David Devlin-Foltz, The Public Role of Mainline Protestantism project, and the Aspen Institute Alan Mittleman, Center for Jewish Community […]

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    Main Report

    I. Introduction The Internet is not only one of the most rapidly disseminating technologies in history, it is also—to a degree different from other mass communications technologies—rapidly evolving as it disseminates.  Today’s new adopters of the Internet face a range of options undreamed of by their predecessors of just a few years ago.  With higher […]

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    News in Prime Time

    By Tom Dolan Reporter Jaime Garza of KCAL in Los Angeles positioned his live shot in El Cajon Pass with care. Not only was it a scene-setter for the 10 p.m. news, but it also helped to explain visually the story of the day and let you know tomorrow’s commute might be even worse in […]

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    Main Report

    Section 1: A summer of copyright battles Since our first online music report was released on June 8, 2000, arguments over the place of copyright protections on digital music have raged in court, in Congress, and in the press. The fundamental issue is whether Internet users should be allowed the unfettered ability to share music files […]