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    Methodology

    About the Pew Research Center’s Spring 2015 Global Attitudes Survey Results for the survey are based on face-to-face interviews conducted under the direction of Princeton Survey Research Associates International. The results are based on national samples, unless otherwise noted. More details about our international survey methodology and country-specific sample designs are available on our website. […]

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    For GOP Voters, a Winding Path to a Trump Nomination

    Survey report When Pew Research Center first asked Republican voters their preferences for the GOP presidential nomination in March 2015, just 1% volunteered Donald Trump as their first choice. Thirteen months later, Trump was the first choice of 44% of Republican and Republican-leaning registered voters, more than any of his rivals. Today, 88% of these […]

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    In the age of big data, survey research will not only survive but thrive

    The next frontier of public-opinion research is already visible in the “big data” revolution. Through the digital traces of our everyday activities, we are creating a massive volume of information that can tell us a lot about ourselves. Smart data science can identify patterns in our behaviors and interests. And in some domains, such as […]

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    News Magazines: Fact Sheet

    Last updated June 2016 News magazine circulation continues to shift from print to digital, although the extent of this trend is inconsistent across titles. Overall print, single copy sales fell another 3% in 2015, but across the 14 magazines studied here, the figures ranged from a 37% loss to a 65% gain. In the digital […]