Numbers, Facts and Trends Shaping Your World
The biggest religion stories of 2011 involved tensions over Islam and questions about faith in presidential politics, especially Mormonism, according to an annual review of religion in the news.
Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]
The customization or targeting of ads based on audience data is one of the newer ways to serve advertisers interests-helping those selling goods to reach consumers perceived to be the most likely to be interested in and thus to act on their ads. In targeted advertising, in other words, the ads one person gets will […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
Project for Excellence in Journalism (PEJ) staff and researchers at The George Washington University’s School of Media and Public Affairs (SMPA) conducted this study and contributed to the production of this report, “How Mainstream Outlets Use Twitter.” Sample The abridged NCI sample included six newspapers-three “tier 1” national newspapers with the highest print circulation, and […]
The study, “Twitter and the Campaign” uses content analysis data from two sources. Data regarding the quantity of coverage in the traditional press is derived from the Project for Excellence in Journalism’s in-house coding operation. (Click here for details on how that project, also known as PEJ’s News Coverage Index, is conducted.) To arrive at […]
Updated May 15, 2012 Navigate this page: Criteria for Selecting Groups Information Sources Categorizing the Advocacy Groups Sources of Annual Advocacy Expenses Data Data on Staff Levels Identifying Group Issues and Policy Concerns Criteria for Selecting Groups This study defines religious advocacy broadly, encompassing a wide range of efforts by organizations operating in Washington, D.C., […]