Numbers, Facts and Trends Shaping Your World
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By Marty Haag Not long ago I came across an internal station memorandum from a local TV news operation that said: “We are an oasis in a sea of change.” Perhaps that’s the problem. We don’t know what we are in local TV news anymore — even metaphorically. No question plagues television news executives more […]
Introduction and Summary Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half […]
The decline in the number of Americans who say they enjoy the news is a continuation of a long-term trend. In 1995, a majority (54%) said they enjoyed keeping up with the news a lot. That number fell to 50% in 1998 and 45% this year. While Americans remain generally satisfied with the quality of […]