Numbers, Facts and Trends Shaping Your World
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Today, what Americans know may differ greatly depending on their source of news. In the second part of the study, looking at a broader universe of the news media in the fall of 1997, we also found different kinds of news media offering markedly different definitions of news depending on what they perceived their market […]
Design of the Influential Americans Survey Sample The results of the Opinion Leaders survey are based on Americans who are influential in their chosen field. The sample was designed to represent these Influentials in ten professional areas of expertise: media; business and finance; foreign affairs; defense; state and local government; think tanks and academia; religious […]
Design of the Influential Americans Survey Sample The purpose of the Pew Center survey was primarily to learn what America’s leadership elites believe America’s role in the post Cold War world should be. These leadership respondents, whom we call America’s Influentials or Opinion Leaders, consisted of 591 men and women chosen from recognized lists of […]
Introduction and Summary The post-Cold War era may be less than a decade old, but Americans whose views help shape U.S. foreign policy have grown remarkably comfortable with it. Compared to four years ago when they were deeply troubled, American Opinion Leaders today see the world as a better place, where U.S. influence is enhanced […]
Introduction and Summary As 1996 drew to a close Americans were evaluating their lives much the way they have over the past four decades during good economic times. Most feel they have made personal progress over the past five years, and most are optimistic about the future. Financial stability, good health and a strong family […]
The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology developed in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes […]
Introduction This report consists of Tables only. Tables Party Identification by Subgroups* (Percentaged Horizontally) Total Total Number of Republican Democrat Independent Republican Democrat Interviews % % % % % Total 30 31 39=100 46 46 (9652) Sex Male 31 26 43=100 50 41 (4780) Female 28 37 35=100 41 50 (4872) Race White 33 28 […]
Introduction and Summary Religion is a strong and growing force in the way Americans think about politics. It has a bearing on political affiliation, political values, policy attitudes and candidate choice. Its increasing influence on political opinion and behavior rivals factors such as race, region, age, social class and gender. More specifically, religion has a […]
The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes were […]
Report Summary As with NAFTA, American opinion leaders and the American public have conflicting views about Asia. A plurality of opinion leaders believe Asia is now more important to the United States than Europe, a recent survey found, while the public (by a 50% to 31% margin) continues to see Europe as most important. The […]