Numbers, Facts and Trends Shaping Your World

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  • report

    3. Demographic, political and interest profiles

    Many nonprobability sample vendors have the ability to provide samples of respondents that, by design, are forced to align with characteristics of the U.S. population. Often those characteristics are demographics such as gender and age, though some vendors also use nondemographic variables. When a vendor forces the sample to match the population on a particular […]

  • report

    Methodology

    The analysis in this report is based on telephone interviews conducted March 17-27, 2016 among a national sample of 2,254 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (566 respondents were interviewed on a landline telephone, and 1,688 were interviewed on a cell phone, including […]

  • report

    Methodology

    Website Analysis Methodology This study examined the campaign websites of presidential candidates Donald Trump, Hillary Clinton and Bernie Sanders through an audit of design features, static content and original news items (news articles, press releases and videos) posted to their websites from May 1 through June 15, 2016. During this period, there were 220 original […]

  • report

    Methodology

    The analysis in this report is based on telephone interviews conducted March 17-27, 2016 among a national sample of 2,254 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (566 respondents were interviewed on a landline telephone, and 1,688 were interviewed on a cell phone, including […]

  • short reads

    U.S. religious groups and their political leanings

    Mormons are the most heavily Republican-leaning religious group in the U.S., while a pair of major historically black Protestant denominations are two of the most reliably Democratic groups.

  • short reads

    Presidential job approval ratings from Ike to Obama

    Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s.

  • short reads

    Support steady for same-sex marriage and acceptance of homosexuality

    Nearly a year ago, the U.S. Supreme Court issued an unprecedented ruling that determined same-sex couples had a constitutional right to marry, a decision that legalized same-sex marriage throughout the country. While the public’s attitudes toward gay marriage remain unchanged from a year ago, they have changed dramatically over the past two decades. Now, just […]

  • short reads

    Is God Dead? No, but belief has declined slightly

    Fifty years ago this month, Time magazine published one of its most famous and controversial covers. Splashed in bold red print across a black background was a short, simple and yet intensely provocative question: “Is God Dead?” Without providing a definitive answer, the authors of the piece, dated April 8, 1966, seemed to imply that, […]

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