How online discussion boards informed our study of what ‘news’ means to Americans
We share the “why” and “how” behind our use of an online discussion board as a qualitative research method.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “platform”
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short reads
A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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report
1. How TikTok users view, experience the platform
TikTok has grown in popularity in recent years, attracting users with short-form videos ranging from viral dances to product reviews to mental health stories. It’s also grown as a place for news – particularly among young people. And politicians and activists alike have used the platform to engage with issues they care about. To learn […]
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report
How Parents Manage Screen Time for Kids
About four-in-ten parents say they could be doing better at managing their kid’s screen time. A larger share – 58% – say they’re doing the best they can.
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fact sheet
Social Media and News Fact Sheet
Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.
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report
How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
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short reads
About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
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data essay
Young Adults and the Future of News
U.S. adults under 30 follow news less closely than any other age group. And they’re more likely to get (and trust) news from social media.
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report
1. TikTok users’ experiences with news
Most TikTok users see news-related content on the platform – but much of it comes through influencers or celebrities, not journalists.
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short reads
How the audiences of 30 major news sources differ in their levels of education
The share of regular news consumers with college degrees ranges from 62% for The Atlantic to 15% and 16%, respectively, for Univision and Telemundo.
