Numbers, Facts and Trends Shaping Your World

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    Americans’ Social Media Use

    YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

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    What we know about TikTok content creators

    On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

  • fact sheet

    Social Media and News Fact Sheet

    Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.

  • fact sheet

    Podcasts and News Fact Sheet

    Podcasts are playing a bigger role in Americans’ news diets. Around a third of U.S. adults say they get news from podcasts at least sometimes.

  • report

    How U.S. Adults Use TikTok

    About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

  • report

    Methodology

    This Pew Research Center study uses a multimethod approach to understanding what “news” means to Americans today. The project includes three different types of research methodologies: a qualitative online discussion board with 57 U.S. adults, a nationally representative survey of 9,482 U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), and on-the-record, in-depth […]

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