Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Numbers, Facts and Trends Shaping Your World
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Search results for: “page/6”
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Methodology
The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]
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6. News influencers on Facebook
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
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Number of countries with high or very high social hostilities rose in 2023
The six countries with very high social hostilities involving religion were Nigeria, India, Israel, Syria, Bangladesh and Pakistan.
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When Online Content Disappears
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
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Methodology
Collection and analysis of Twitter data Twitter analysis in this report is based on 4.8 million tweets collected from March 8 to April 27, 2023. This process involved collecting batches of 3,000 new tweets every 30 minutes over the duration of the collection period using the Twitter Streaming API. This resulted in a sample of […]
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short reads
Americans have mixed feelings about AI summaries in search results
One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they’re somewhat useful, and 28% say they’re not too or not at all useful.
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Trust in health and wellness influencers
Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into these Americans’ experiences with these influencers – how much they trust them, what they learn, and how the information they get makes them feel about their health. Some of […]
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The topics Americans learn about from health and wellness influencers
Some 40% of U.S. adults say they ever get health information from social media influencers or podcasts. This analysis looks at some of the specific topics Americans get from these influencers. Some of the key takeaways: Other parts of this study look at the characteristics of health and wellness influencers themselves, why people follow them […]
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10. News influencers on YouTube
YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.
