Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Numbers, Facts and Trends Shaping Your World
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
Collection and analysis of Twitter data Twitter analysis in this report is based on 4.8 million tweets collected from March 8 to April 27, 2023. This process involved collecting batches of 3,000 new tweets every 30 minutes over the duration of the collection period using the Twitter Streaming API. This resulted in a sample of […]
YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.
One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they’re somewhat useful, and 28% say they’re not too or not at all useful.
Here’s a look back at 2024 through 14 of our most striking research findings.
For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers […]
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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