Numbers, Facts and Trends Shaping Your World

Search results for: “nones”


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    2. Essentials of Christian identity vary by level of religiosity; many ‘nones’ say honesty vital to being a moral person

    Most self-identified Christians in the U.S. say believing in God and praying regularly are “essential” to what being Christian means to them. Similarly, majorities of U.S. Christians say honesty, forgiveness and gratitude are vital parts of their Christian identity. About half of Christians say working to help the needy and committing to spend time with […]

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    Many Americans Hear Politics From the Pulpit

    As the political season transitioned from the primaries to the general election campaign, many American churchgoers were hearing at least some discussion of social and political issues from the pulpits at their houses of worship.

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    3. Demographic, political and interest profiles

    Many nonprobability sample vendors have the ability to provide samples of respondents that, by design, are forced to align with characteristics of the U.S. population. Often those characteristics are demographics such as gender and age, though some vendors also use nondemographic variables. When a vendor forces the sample to match the population on a particular […]

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