STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]
Members of the news media — particularly those in the newsroom — feel caught in a pressure cycle. Working journalists say that business pressures undermine quality, which hurts credibility, which in turn causes lost audiences. And that cycles back to added business pressure. Although there are striking differences between news media executives and newsroom journalists […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
The average American dedicates more than an hour a day to the news. More Americans read, watch or listen to the news each day than exercise or use a personal computer. Indeed, daily consumption of news appears thin only when compared to personal activities such as family meals and calling friends or relatives to talk. […]
Introduction and Summary The Pew Research Center’s biennial news use survey finds that overall Americans are reading, watching and listening to the news just as often as they were two years ago. But the type of news Americans follow and the way they follow it are being fundamentally reshaped by technological change and the post-Cold […]
Introduction and Summary The numbers are still modest but the Internet is beginning to play a role in the news habits of a significant number of American consumers. Over one-in-five Americans now go online — either at home, work or school. Nearly three-fourths of this group sometimes get news from the World Wide Web or […]
The Pew Research Center survey of 1,003 online users in October 1996 shows slow but steady growth in this activity. Online users are going online at slightly higher rates than was the case some 16 months ago. Their motivations and their behavior have changed somewhat. More are going online for pleasure, and more are seeking […]
Buchanan: First or Second Choice of 48% Within the ranks of the GOP itself, Buchanan still trails Dole by a 39% to 24% margin as a first choice for the nomination. But nearly half (48%) name the former broadcaster as either their first or their second choice for top of the ticket. Alexander places a […]