STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
Fewer Turn To Broadcast TV and Papers While television continues to be the principal source of campaign news for a large majority of Americans, the percentage of people relying on either network (24%) or local television (25%) to keep up with the campaign has fallen over the past four years (down from 39% and 34%, […]
The number of Americans who go online to get news has tripled in the last three years. In 1995, just 4% of Americans went online for news at least once a week. Now, anywhere from 15% to 26% go online for news on a weekly basis, according to recent Pew Research Center surveys. This range […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
The average American dedicates more than an hour a day to the news. More Americans read, watch or listen to the news each day than exercise or use a personal computer. Indeed, daily consumption of news appears thin only when compared to personal activities such as family meals and calling friends or relatives to talk. […]
Introduction and Summary The Pew Research Center’s biennial news use survey finds that overall Americans are reading, watching and listening to the news just as often as they were two years ago. But the type of news Americans follow and the way they follow it are being fundamentally reshaped by technological change and the post-Cold […]
The public’s news interests help explain the relative resilience of these news sources. Crime, health and community — the focus of much of today’s local news — are the subjects that most interest Americans. The public expresses considerably less interest in news about political figures and events in Washington and international affairs — topics which […]
About this Survey Results for the main survey on Media Consumption are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 3,002 adults, 18 years of age or older, during the period April 24-May 11, 1998. For results based on the total sample, one can say […]
Survey Findings An analysis of public attentiveness to more than 500 news stories over the last ten years confirms that the American public pays relatively little attention to many of the serious news stories of the day. The major exceptions to this rule are stories dealing with natural and man-made disasters and U.S. military actions. […]
About 12% of Americans go online to get information on current events, public issues and politics. On average, one third of these said they go online for news as many as three days a week. This level of online use has remained fairly stable across six studies completed by the Center this year. Compared to […]