Digital Divides While 18% of all Americans say they went online for news about campaign 2000, that figure rises to 28% among those who voted on Nov. 7. Similar questions asked of voters on the Pew Research Center Post-Election Poll and the Voter News Service exit polls found a comparable 30% saying they got news […]
The decline in the number of Americans who say they enjoy the news is a continuation of a long-term trend. In 1995, a majority (54%) said they enjoyed keeping up with the news a lot. That number fell to 50% in 1998 and 45% this year. While Americans remain generally satisfied with the quality of […]
The revolution in communications technology is clearly changing the way Americans live, and it has created a highly competitive environment for those who provide news and information to the public. Nearly seven-in-ten Americans (68%) now use a computer on at least an occasional basis, up from 61% in 1998 and 58% in 1996. Almost as […]
While the crowded landscape has fragmented audiences, it has given the most sophisticated and technology-savvy news consumers an array of options that would have been inconceivable just a few years ago. Americans who are active stock traders and investors are perfectly positioned to take advantage of these choices. Active traders — those who have bought […]
Results for the main survey on Media Consumption are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 3,142 adults, 18 years of age or older, during the period April 20-May 13, 2000. For results based on the total sample, one can say with 95% confidence […]
Los Angeles, California Panel E.J. Dionne, The Brookings Institution Melissa Rogers, Baptist Joint Committee on Public Affairs Cal Thomas, syndicated columnist Jim Wallis, Sojourner’s Magazine Steve Waldman, Beliefnet E.J. DIONNE, JR. Thank you all for coming. For me, this is a great reunion. An old and very dear friend of mine who teaches at USC, […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
Fewer Turn To Broadcast TV and Papers While television continues to be the principal source of campaign news for a large majority of Americans, the percentage of people relying on either network (24%) or local television (25%) to keep up with the campaign has fallen over the past four years (down from 39% and 34%, […]
The number of Americans who go online to get news has tripled in the last three years. In 1995, just 4% of Americans went online for news at least once a week. Now, anywhere from 15% to 26% go online for news on a weekly basis, according to recent Pew Research Center surveys. This range […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]