Numbers, Facts and Trends Shaping Your World
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One split occurs in the Websites that offer their users a host of services. AOLNews.com, YahooNews.com and BingNews.com draw a heavier female audience while more men turn more to Google News. On Google News, men outweigh women by 10 percentage points, 55% to 45%. But at Aolnews.com the reverse is true, 54% women to 45% […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]
One question in the online world is how important a home page is, particularly if so much traffic is coming from search. The data here suggest the front page of a Website is vital. For 21 of the 25 sites studied, the home page is the most viewed part of the site. This suggests a […]
The nine typology groups differ not just in the defining components of the typology—their values and attitudes—but also in their demographic makeup. In many cases, groups with similar ideological and political interests are fundamentally different when it comes to demographics, while other groups with differing beliefs share key demographic markers. Staunch Conservatives stand out as […]
Respondents’ thoughts Most people surveyed said the functionality and popularity of the Web will continue to get stronger. Many top experts said the future will be a blend of the wide-open Web and customized apps, with people using apps/Web accessed through cloud computing. More than a third of survey participants said the Web will be […]
Which news providers make it in among the top 25 for total U.S. traffic? While the raw figures for visitors vary from one metrics firm to the next (Nielsen’s unique visitors numbers are often much smaller than those of the ratings agency comScore, for example, and both rely mainly on home-based traffic rather than work-based, […]