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    Appendix: Changing measurements of news consumption on social media

    This year’s edition of Pew Research Center’s annual study of how Americans use social media sites for news asks about similar topics in different ways from previous years. The Center’s experts made changes this year to improve measurements of news consumption on social media. Those changes are described below. Accordingly, these measures should not be […]

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    1. About a quarter of Republicans, Democrats consistently turned only to news outlets whose audiences aligned with them politically in 2020

    At the outset of the election year, a Pew Research Center study found Democrats and Republicans increasingly relied on two divergent media ecosystems. During the course of the presidential campaign, the Americans News Pathways project reexamined these news habits multiple times, with a particular focus on partisans who got more news from outlets with audiences […]

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    2. Assessing different survey measurement approaches for news consumption

    Broadly speaking, perhaps the biggest problem with survey measurement of news consumption is that it seems to produce inflated estimates of how much news people consume when compared with other sources, such as ratings or online trackers.[5.numoffset=”5″ E.g., Prior, 2009, “The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure.”] This may be because, […]

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    7. Americans more familiar with Biden administration’s proposed minimum wage increase than vaccination goals

    Another way of understanding people’s sense of the news is to ask about their knowledge of current events. The survey asked five separate fact-based questions related to issues in the early days of the Biden administration, including the number of doses required for the available COVID-19 vaccines and the administration’s initial goals surrounding vaccine distribution. […]

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    Appendix: Additional guidance on using surveys to measure news consumption

    As with any research project, we could not test every methodological question we had about measuring news consumption on surveys. For the sake of transparency, and in hopes that it may help other researchers studying this subject, this appendix provides additional details on decision points that we did not opt to test formally using a […]

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    1. The American public shows mixed familiarity with new and evolving forms of news

    One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]

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    3. The promise and pitfalls of using passive data to measure online news consumption

    Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]

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    Methodology

    Cognitive interviews The cognitive interviews for the news consumption study were developed to assess As part of the broader project to answer these questions, cognitive interviews were conducted to capture qualitative feedback on a draft questionnaire that was eventually administered to 2,021 general population U.S. adults and 1,694 metered panelists, both on Ipsos’ KnowledgePanel. The […]