Numbers, Facts and Trends Shaping Your World
Read our research on:
A portion of our survey looked at how American book readers discover and procure books. Generally, book readers of all age groups depend most on family, friends, and co-workers for book recommendations—some 68% of Americans under age 30 find out about books this way, as well as 64% of older adults. However, we do also […]
General reading In our December 2011 survey, we found that 78% of Americans ages 16 and older read a book in the previous year. There are differences among the communities in the overall portion of those who have read at least one book in the previous year: 80% of urban residents ages 16 and older […]
Reading Habits Survey Prepared by Princeton Survey Research Associates International for the Pew Research Center’s Internet & American Life Project December 2011 Summary The Reading Habits Survey, conducted by the Pew Research Center’s Internet & American Life Project, obtained telephone interviews with a nationally representative sample of 2,986 people ages 16 and older living in […]
The arts organizations represented in the survey tend to agree with the notions that the internet and social media have “increased engagement” and made art a more participatory experience, and that they have helped make “arts audiences more diverse.” They also tend to agree that the internet has “played a major role in broadening the […]
What’s in a smell? A book in any format may read the same, but it seems there’s something about the smell of print that e-books just can’t capture—for now.
Technology use and gadget ownership The changing reading habits chronicled in our recent reports are intrinsically tied to the new formats and devices on which people read. In our late 2011 national survey, we found that younger Americans have high levels of ownership of mobile devices like cell phones and laptops, especially compared with adults ages 65 […]
General Public Survey Results for the general public survey are based on telephone interviews conducted April 30 – May 13, 2012, among a national sample of 1,004 adults 18 years of age or older living in all 50 U.S. states and the District of Columbia (600 respondents were interviewed on a landline telephone, and 404 […]