Numbers, Facts and Trends Shaping Your World
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Introduction and Summary Americans are more satisfied with their choice of presidential candidates this year than in 1996 and 1992, and they are, if anything, less critical of the way the campaigns are being conducted and covered by the news media than they were at comparable points in those elections. Yet voters are more disengaged […]
Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]
With all eyes now firmly focused on a general election match-up between Al Gore and George W. Bush, the big question is which way independents will go — particularly those independents who have been supporting John McCain. While McCain’s popularity has focused more attention on this crucial bloc, independents are the swing voters in every […]
Morality Top Concern, Social Security Top Priority Concerns about the moral climate in this country now top the list of national problems. Fully 35% of the public cites moral concerns — ranging from lack of family values to teen violence — when asked in an open-ended format to name the most important problem facing the […]
Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]
The mood of the American electorate has changed markedly since the mid-1990s, with today’s political landscape reflecting good economic times and fresh optimism about the country. These changes are underscored by a new political typology, the third of its kind since the original study conducted in 1987. Many of the groups identified by the extensive […]
Clinton Fatigue Despite strong approval for Clinton’s handling of his job as president, weariness with the problems associated with the Clinton administration remains high. Seven-in-ten Americans say they are tired of the problems associated with the administration, and fewer than one-third of Americans wish that Clinton could run for a third term. Across the voter […]
The campaign for the 2000 elections presents both parties with substantial political challenges. In the presidential race, the two Democratic candidates continue to lag behind GOP frontrunner George W. Bush. Vice President Al Gore, in particular, is struggling with an image problem — while most Americans see him as trustworthy, likable and caring, only one-third […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
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