Numbers, Facts and Trends Shaping Your World

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  • report

    Appendix A: Within Each Generation, More Similarities than Differences

    One question we wanted to explore was the degree to which differences in political news habits exist within a generation. The Baby Boomer generation spans 18 years, Gen Xer spans 15 years and adult Millennials span 15 years.[1. numoffset=”3″ No chronological end point has been set for this group.] These data reveal strong levels of […]

  • report

    State of the News Media 2015

    As the U.S. news industry faces a new mobile reality, how is it faring? From broadcast to print to ethnic and more, this year’s annual report on the state of the news media takes stock.

  • report

    Appendix A: Methodology

    The Implicit Association Test (IAT) was developed in 1995 by Anthony G. Greenwald of the University of Washington and Mahzarin R. Banaji, now at Harvard University. The test is designed to measure unconscious or implicit preferences of individuals. In the case of race, the goal of the IAT is to measure preference for one race […]

  • report

    Journalism Partnerships

    As news outlets continue to team up in new ways, case studies of five content partnerships offer insight into what these collaborations mean for the public and for news organizations.

  • short reads

    Working-mom guilt? Many dads feel it too

    Today’s working fathers are just as likely as working mothers to say that finding the right balance between their job and their family life is a challenge.

  • report

    Newspapers: Fact Sheet

    The data on the Newspaper industry, from the 2015 State of the News Media report

  • report

    The News Environment in Sioux City, Iowa

    A 100-mile drive from Omaha, Nebraska, Greater Sioux City—or “Siouxland” as the nearly 125,000 locals know it—straddles the borders of three states. (For a display of all city demographics, click here. Technically speaking, Sioux City’s metropolitan statistical area spans two counties in Iowa, two in Nebraska and one county in South Dakota. In the summer […]