Numbers, Facts and Trends Shaping Your World
Broadly speaking, perhaps the biggest problem with survey measurement of news consumption is that it seems to produce inflated estimates of how much news people consume when compared with other sources, such as ratings or online trackers.[5.numoffset=”5″ E.g., Prior, 2009, “The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure.”] This may be because, […]
One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]