Numbers, Facts and Trends Shaping Your World

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    Part 3. Drug advertising via email

    Few respond to email advertisements, but drug spam continues to pile up. A tiny percentage of Rx purchasers say their last trip to an online pharmacy was in response to an email advertisement. Many more internet users have received unsolicited email advertising drugs, however. In October 2003, the Pew Internet Project reported that longtime internet […]

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    Part 1. Prescription drug information searches

    The prescription drug market is enormous. Forty-five percent of American adults take prescription drugs on a regular basis, 27% occasionally take prescription drugs, and an additional 27% say they never take prescription drugs. In addition, 41% of American adults live with someone who takes prescription drugs on a regular basis. When the two groups of […]

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    Part 2. The Internet’s value in everyday life: Americans admire it and find it a useful tool

    The survey polled users’ participation in 18 everyday activities that belonged to four clearcut categories. To assemble a good list of activities, we followed insights gained from previous research and divided online activities into four categories: information seeking; communications; transactions; and entertainment. We chose several examples for each category. These examples are not meant to […]

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    Part 1. Introduction

    Introduction Previous polling by the Pew Internet & American Life Project during times of high national tension or major news events, like September 11 or the start of the Iraq war, has documented some reasons that people are prompted to turn to the Internet and even adapt it for new purposes. Following September 11, Internet […]

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    One Quarter of Online Americans Have Heard of VoIP

    New research from the Pew Internet Project and the New Millennium Research Project shows that 34 million Americans have heard of VoIP and 4 million have considered getting it at home.

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    Part 3. Demographic and other group differences

    Men pursue and consume the news online more than women do. The popularity of getting news from the Internet has grown over the years, with additional boosts following major news events like September 11 or the start of the Iraq war. Since 2000, when the Pew Internet & American Life Project began tracking participation in […]

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