Consumers are often described as the greatest untapped information resource in medicine, but our research shows that patients and caregivers are already accessing that knowledge.
People living with chronic disease are among the least likely to have internet access, yet once online they often dive deeply into gathering, sharing, and creating health information.
What will happen when the untapped knowledge of every patient, of every caregiver, of everyone who has something of value to share actually has the opportunity to share it?
Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others–up from 11% in April.