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    So Who’s Ahead?

    Voters are having a hard time making up their minds about the presidential candidates and it is showing up in the divergent results of the horse race polls. Unlike four years ago, at this point in the campaign the national polls provide little insight as to who will win the White House in November. The […]

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    Other Important Findings and Analyses

    Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]

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    Site Profiles

    AOL.comCNN/AllPolitics.comGO.comMSN.comMSNBC.comNational Review OnlineNetscape.comNewYorkTimes.comPathfinder/Time.comSalon.comWashingtonPost.comYahoo.com AOL.com America Online has become the biggest Internet service provider in the country largely on the strength of a reputation as a friendly, easy-to-use service. Unfortunately, that attitude doesn’t extend to the political news section of its web site. AOL’s politics news page is quite difficult to find. From www.aol.com, one must […]

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    The Candidates

    The study reveals some clear differences in the way candidates were covered, not so much positively or negatively, but the nature of the coverage, what got covered and who controlled the coverage. Bill Bradley If the former Senator from New Jersey wanted to be the candidate of big ideas, he did not succeed in doing […]

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    Section 5: The Clinton Legacy and the Next President

    Clinton Fatigue Despite strong approval for Clinton’s handling of his job as president, weariness with the problems associated with the Clinton administration remains high. Seven-in-ten Americans say they are tired of the problems associated with the administration, and fewer than one-third of Americans wish that Clinton could run for a third term. Across the voter […]

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    Section 3: Parties

    Democrats Make Gains The Democratic Party now enjoys as big an advantage over the Republican Party as it has in at least a decade, though recent shifts in party affiliation have not been dramatic. In 1999, 34% of Americans identify themselves as Democrats, 27% say they are Republicans and 39% are Independent. In 1994, the […]

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    Section 4: The 2000 Elections

    The campaign for the 2000 elections presents both parties with substantial political challenges. In the presidential race, the two Democratic candidates continue to lag behind GOP frontrunner George W. Bush. Vice President Al Gore, in particular, is struggling with an image problem — while most Americans see him as trustworthy, likable and caring, only one-third […]

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    Retro-Politics

    Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

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    Section 2: Values

    Cynicism Waning Americans are less cynical about politics than they were five years ago. More people now say that they can influence the political process, and fewer people see their elected officials as inattentive to their needs. Almost three-quarters (73%) agree that voting gives them some say in how the government runs things ­ a […]

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    Other Important Findings and Analyses

    A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]