Numbers, Facts and Trends Shaping Your World

Search results for: “household”


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    3. Public knowledge and experiences with data-driven ads

    Today, it is possible for  companies, advertisers and other organizations to take users’ personal data from a variety of sources to create detailed profiles based on someone’s likes, preferences and other characteristics. This survey finds the majority of Americans have heard or read about this concept, and those who have think all or most companies […]

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    4. Americans’ attitudes and experiences with privacy policies and laws

    Many Americans have little to no understanding of what companies are doing with the data that is collected about them. At the same time, nearly all Americans encounter companies’ privacy policies at some point. This survey explores whether they fully read them and how much they understand about these policies. Most Americans have been asked […]

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    Methodology

    The American Trends Panel survey methodology The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. The panel is being managed […]

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