I. Introduction The Internet is not only one of the most rapidly disseminating technologies in history, it is also—to a degree different from other mass communications technologies—rapidly evolving as it disseminates. Today’s new adopters of the Internet face a range of options undreamed of by their predecessors of just a few years ago. With higher […]
The decline in the number of Americans who say they enjoy the news is a continuation of a long-term trend. In 1995, a majority (54%) said they enjoyed keeping up with the news a lot. That number fell to 50% in 1998 and 45% this year. While Americans remain generally satisfied with the quality of […]
Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]
Part 1: How email is changing women’s lives “What’s most memorable about my family email? Just daily contacts and sharing cards, stories, etc. We have exchanged everything from birthday information to medical situations to pick-me-ups to drab daily things.” — A 39-year-old woman describes the role of email in her life In the past six […]
Amid increased speculation about the political preferences of the growing Hispanic population in the U.S., the current survey suggests this emerging constituency remains largely in the Democratic fold. Indeed, more than four-in-ten Hispanics (46%) consider themselves Democrats (compared to one-third of all Americans), and just 13% identify with the GOP (compared to 25% overall). Among […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
The campaign for the 2000 elections presents both parties with substantial political challenges. In the presidential race, the two Democratic candidates continue to lag behind GOP frontrunner George W. Bush. Vice President Al Gore, in particular, is struggling with an image problem — while most Americans see him as trustworthy, likable and caring, only one-third […]
An overwhelming 81% say they are optimistic about their lives and the lives of their families over the next half century; 40% consider themselves very optimistic. These optimists tend to be young, college educated and have higher than average incomes. Among Americans under age 30, 85% report feeling positive about their futures, compared to 72% […]
Poorly Attended Election — Followed Closely Although the elections did not produce the partisan upheaval seen four years ago, Americans paid just as close attention to news about the outcome of this year’s contests as they did to the results in 1994. Some 42% of Americans followed news stories about election results very closely this […]
Demographics On the whole, both samples (even unweighted) fairly closely reflected the American public. In most demographic categories, both samples differed from U.S. Census figures by 4 percentage points — the statistical margin of error — or less.[1. All demographic comparisons presented in this section are based on unweighted data. Most surveys use mathematical weighting […]