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    Profiles of the Typology Groups

    STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]

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    Section 4: The 2000 Elections

    The campaign for the 2000 elections presents both parties with substantial political challenges. In the presidential race, the two Democratic candidates continue to lag behind GOP frontrunner George W. Bush. Vice President Al Gore, in particular, is struggling with an image problem — while most Americans see him as trustworthy, likable and caring, only one-third […]

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    A Future Full of Promise

    An overwhelming 81% say they are optimistic about their lives and the lives of their families over the next half century; 40% consider themselves very optimistic. These optimists tend to be young, college educated and have higher than average incomes. Among Americans under age 30, 85% report feeling positive about their futures, compared to 72% […]

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    Other Important Findings and Analyses

    Poorly Attended Election — Followed Closely Although the elections did not produce the partisan upheaval seen four years ago, Americans paid just as close attention to news about the outcome of this year’s contests as they did to the results in 1994. Some 42% of Americans followed news stories about election results very closely this […]

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    Other Important Findings and Analyses

    Demographics On the whole, both samples (even unweighted) fairly closely reflected the American public. In most demographic categories, both samples differed from U.S. Census figures by 4 percentage points — the statistical margin of error — or less.[1. All demographic comparisons presented in this section are based on unweighted data. Most surveys use mathematical weighting […]

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    Typology

    The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology developed in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes […]

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    Democrats

    Introduction This report consists of Tables only. Tables Party Identification by Subgroups* (Percentaged Horizontally) Total Total Number of Republican Democrat Independent Republican Democrat Interviews % % % % % Total 30 31 39=100 46 46 (9652) Sex Male 31 26 43=100 50 41 (4780) Female 28 37 35=100 41 50 (4872) Race White 33 28 […]

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    Republicans

    Analysis Breakdowns An analysis of recent Pew Research Center surveys Republicans… Who They Are Despite its resurgence over the past 20 years, the Republican Party has never been numerically superior to the Democratic Party. For most of the 1990’s, the two have been essentially equal in this respect. In our most recent surveys, the Center […]

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    Tables

    —TABLE A— Party Identification by Subgroups* (Percentaged Horizontally) Total Total Number of Republican Democrat Independent Republican Democrat Interviews % % % % % Total 30 31 39=100 46 46 (9652) Sex Male 31 26 43=100 50 41 (4780) Female 28 37 35=100 41 50 (4872) Race White 33 28 39 50 41 (7942) Non-white 9 […]

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    The Diminishing Divide…American Churches, American Politics

    Introduction and Summary Religion is a strong and growing force in the way Americans think about politics. It has a bearing on political affiliation, political values, policy attitudes and candidate choice. Its increasing influence on political opinion and behavior rivals factors such as race, region, age, social class and gender. More specifically, religion has a […]

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