Numbers, Facts and Trends Shaping Your World

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    10. News influencers on YouTube

    YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.

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    7. News influencers on Instagram

    News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

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    Appendix: Demographic profiles of regular social media news consumers in the United States

    Demographic profiles and party identification of regular social media news consumers in the U.S. % of each social media site’s regular news consumers who are … * Estimates for Asian adults are representative of English speakers only. Note: The other response option was “No, don’t regularly get news on this.” Only respondents who indicated that […]

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    Americans’ Social Media Use

    YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

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    Teens, Social Media and Technology 2023

    YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.

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    3. Sources of local news

    Television is losing ground to digital pathways for local news, and the organizations and local sources people turn to are evolving.

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    Methodology

    The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]

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