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    Appendix A: Survey Methodology

    The analysis in this report is based mostly on a survey conducted November 12-21, 2014 among a sample of 1,835 adults (921 women and 914 men) 18 years of age or older. The survey was conducted by the GfK Group using KnowledgePanel, its nationally representative online research panel. KnowledgePanel members are recruited through probability sampling […]

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    About the Survey

    The analysis in this report is based on an online survey conducted September 12-18, 2014 among a sample of 1,066 adult internet users, 18 years of age or older. The survey was conducted by the GfK Group using KnowledgePanel, its nationally representative online research panel. To qualify for the main survey, a panel member must […]

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    Privacy Perceptions

    80% of adults believe that Americans should be concerned about the government’s monitoring of phone calls and internet communications and many say key communications channels like phones and email are not secure.

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    Americans Consider Certain Kinds of Data to be More Sensitive than Others

    Different kinds of information evoke varying levels of sensitivity among Americans. Social security numbers are universally considered to be the most sensitive piece of personal information, while media tastes and purchasing habits are among the least sensitive categories of data. In general, about half of respondents view the content of phone conversations, email messages and […]

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    Introduction

    In the wake of Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, various news organizations have explored the idea that “privacy is dead.” At the same time, others have suggested that renewed public attention to the topic has meant that privacy is, in fact, “thriving online,” or at the […]

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    Above-and-Beyond Responses: Part 1

    A variety of views in regard to this issue are reflected in these big thinkers’ imaginings of what may happen by 2025. ‘Social punishment may have to be accompanied by legislation’ Vint Cerf, Google vice president and chief Internet evangelist, responded, “The public will become more sophisticated about security and safety. Corporations and service providers […]

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    Public Confidence in the Security of Core Communications Channels is Low

    Across the board, there is a universal lack of confidence in the security of everyday communications channels—particularly when it comes to the use of online tools. Across six different methods of mediated communication, there is not one mode through which a majority of the American public feels “very secure” sharing private information with another trusted […]

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    Methods

    About this survey The analysis in this report is based on a survey conducted January 10-27, 2014 among a sample of 607 adults, 18 years of age or older. The survey was conducted by the GfK Group using KnowledgePanel, its nationally representative online research panel. GfK selected a representative sample of 1,537 English-speaking panelists to […]

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    Part 2: The Online Environment

    As previous work from Pew Research has shown, most technology users feel positively connected to the services and devices that connect them to others. It is not, however, a relationship without tension. Many users sometimes feel stressed by their constant connectivity (for example when their cell phones distract or interrupt them) or vulnerable when they […]

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