Americans’ Social Media Use
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
Numbers, Facts and Trends Shaping Your World
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.
Around seven-in-ten U.S. adults (68%) say they ever use Facebook, a share that has remained relatively flat since 2016.
71% of adults say they are very or somewhat concerned about how the government uses the data it collects about them, up from 64% in 2019.
About six-in-ten Americans (59%) see TikTok as a major or minor threat to national security in the United States.
U.S. adults and teens are more likely to support than oppose requiring parental consent for minors to create a social media account.
A quarter of Americans who have used Twitter in the past year say they are not likely to use it a year from now.
61% of U.S. adults say they have heard at least a fair amount about the phrase “cancel culture,” up from 44% in September 2020.
More than 44 million #BlackLivesMatter tweets from nearly 10 million distinct users currently exist on Twitter today. Over half of all existing tweets that include the #BlackLivesMatter hashtag were posted from May to September 2020.
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