For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
At the same time, the contours of connectivity are shifting: One-in-five Americans (20%) are now ‘smartphone only’ internet users at home.
Digital innovation has had a major impact on the public’s news habits. How have these changes shaped Americans’ appetite for and attitudes toward the news?
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
In a few short years, the proliferation of mobile phone networks has transformed communications in sub-Saharan Africa. It has also allowed Africans to skip the landline stage of development and jump right to the digital age.
Nearly two-thirds of Americans now own a smartphone. 19% of Americans rely to some extent on a smartphone for internet access, but the connections to digital resources that they offer are tenuous for many of these users.
Experts foresee changes across all aspects of life as digital connectivity advances. They predict hyper-personalized interactions, 3D holograms, immersive virtual reality and a deepening dependency upon machines as we navigate our lives.
32% of adults transact bank business on their mobile phones
Research analyst Kathryn Zickuhr discussed key findings from the Pew Research Center’s multi-year study of public libraries, as well as larger trends in how Americans use technology.
Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
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