Just how does the general election exit poll work, anyway?
The firm that runs the presidential exit poll expects to interview about 100,000 voters across the country by the time the polls close on election night.
Numbers, Facts and Trends Shaping Your World
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
One possible explanation for the variability in estimates across the different nonprobability samples is the range of methods that online sample vendors employ. They differ on recruitment, weighting and everything in between. Even if the impact of each of these differences is small, the cumulative effect could be much larger. Panel recruitment and survey sampling […]