On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
The number of journalism projects funded through Kickstarter has grown over time, totaling more than 650 projects and nearly $6.3 million by mid-September 2015.
The recently announced iPhone 4S triggered huge anticipation online last week, with many tech bloggers expecting an iPhone 5 instead. Changes to social networks Facebook and Google+ also fueled the online conversation. And the protests on Wall Street were among the top subjects on YouTube and Twitter.
The death of the al Qaeda leader drove the social media conversation last week, as bloggers and Facebook and Twitter users examined numerous themes—ranging from fear to humor—that emerged in the wake of the May 1 raid that killed the al Qaeda leader.