Numbers, Facts and Trends Shaping Your World
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Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
Political Interest Down from ’94 A sharp decline in the number of Americans tuned in to government and public affairs offers new evidence that the November election may not spark much interest. Indeed, just 9% of Americans are following news about candidates and elections in their states very closely. Interest in the elections is lackluster […]
Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. […]
Introduction and Summary President Clinton’s lofty performance ratings are benefiting the Democratic Party, which is now in a stronger position with American voters than it has been for some time. In contrast, continuing negative perceptions of Republican congressional leaders are hamstringing the image of their party. By the biggest margin of the decade, the public […]
Breakdown by News Genre Factual Reporting Overall, 59% of the reportage was factual reporting–it described what had happened. This reporting had several levels of verification: from multiple named sources, to a single anonymous source to another news outlet. Looking just at this universe of factual reporting, substantially less than half, only 42%, was based on […]
Introduction and Summary The post-Cold War era may be less than a decade old, but Americans whose views help shape U.S. foreign policy have grown remarkably comfortable with it. Compared to four years ago when they were deeply troubled, American Opinion Leaders today see the world as a better place, where U.S. influence is enhanced […]
Survey Findings An analysis of public attentiveness to more than 500 news stories over the last ten years confirms that the American public pays relatively little attention to many of the serious news stories of the day. The major exceptions to this rule are stories dealing with natural and man-made disasters and U.S. military actions. […]
Budget Agreement Clearly, Bill Clinton’s continued high ratings, despite Whitewater and the DNC fund raising scandal, seem more tied to a reduction in economic anxiety than to success with the budget. News interest in the budget debate once again edged down at the very time the President and Republican leaders had come to their historic […]
Not Much Going On… The public is unimpressed with the performance of the 105th Congress thus far. When asked to name the most important thing that has happened in the new Congress so far this year, fully 72% could not cite a single item. Those who responded gave a random assortment of legislative initiatives, led […]