Numbers, Facts and Trends Shaping Your World

Read our research on:

Search results for: “audiences”

Refine Your Results

  • report

    Extra! Extra! J-School Grads Finding Jobs!

    Despite all the problems plaguing the newspaper industry, a new survey reveals that 2005 was the best year since 1999 for college grads with a print journalism degree to land jobs in their field. Thanks to the economic health of local papers and the old media’s transition to cyberspace, a degree in journalism is still a pretty good ticket to a first paycheck.

  • report

    Cable News: A Maturing Platform with an Uncertain Future

    A Pew Project for Excellence in Journalism roundtable brings together a panel of cable news industry leaders. Some predict the medium will adapt to the changing news consumer while others believe dramatic innovations are necessary.

  • report

    Section 4: Audience Segments

    Majorities of Americans say they follow local news (57%) and national news (55%) most of the time, not just when important events occur. But the opposite is true for international news ­ just 39% say they follow overseas news most of the time, compared with 58% who follow it only when something important happens. That […]

  • report

    Nerds Gone Wild

    Ceremonies at Harvard honor scientists who discovered why woodpeckers don’t get headaches, why people dislike the sound of fingernails scraping on a blackboard and how many photos are needed to ensure that no one in the picture has their eyes closed. Plus declining teacher quality and the latest research into shop-a-holics.

  • report

    Part 5. Audience

    Introduction Despite a blogger’s often private sense of the nature of his or her blog, the act of keeping a blog (unless password protected or otherwise locked down) is an inherently public act. Blogs are generally kept so that they may be read by others, yet the audience of a particular blog is technically nearly […]

  • report

    Cable TV at a Crossroads

    In the sixth of our roundtable discussions on the future of the news media, our expert panelists say that cable TV news has rapidly become a mature platform that faces serious challenges from fresher technologies and information-saturated viewers.

  • report

    A New Day at the Newsweeklies?

    Faced with declining circulation and softening ad pages the big newsweeklies are shaking things up. Both Time and Newsweek recently appointed new editors, and the former is changing its publication day and possibly pruning circulation. Are they in the midst of a mere tweaking, or is it the beginning of a major reinvention?

  • report

    What’s Next for the Ethnic Media?

    While much of US news media endured shrinking audiences recently, ethnic media have seen growth. In our seventh roundtable discussion, industry analysts assess the growing clout of ethnic news outlets in the US as well as the formidable business challenges they face, including slowing industry growth.

  • report

    Section 3: Attitudes Toward the News

    A narrow majority of Americans say they enjoy keeping up with the news “a lot,” and this attitude is one of the strongest predictors of how much news people actually seek out. Enjoyment of the news has been very stable over the past dozen years. About one-third (34%) say they enjoy keeping up with the […]

  • report

    Alternative Weeklies in Transistion

    In the eighth of our roundtable discussions on the future of the news media, representatives of the alternative newsweekly industry survey the changes facing these once comfortably niched papers.