For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
The American Trends Panel survey methodology Overview Data in this report comes from Wave 166 of the American Trends Panel (ATP), Pew Research Center’s nationally representative panel of randomly selected U.S. adults. The survey was conducted from March 24 to March 30, 2025. A total of 3,605 panelists responded out of 4,045 who were sampled, […]
The American Trends Panel survey methodology Overview Data in this report comes from Wave 166 of the American Trends Panel (ATP), Pew Research Center’s nationally representative panel of randomly selected U.S. adults. The survey was conducted from March 24 to March 30, 2025. A total of 3,605 panelists responded out of 4,045 who were sampled, […]