Chapter 1: The American Brand
A country’s brand is a valued commodity, especially when that nation is the world’s largest economic and strategic power. And, in 2014, America’s image remains strong in much of the world.
Numbers, Facts and Trends Shaping Your World
A country’s brand is a valued commodity, especially when that nation is the world’s largest economic and strategic power. And, in 2014, America’s image remains strong in much of the world.
With a strong economy and steady increases in its military budget, China has seen its stature grow in the eyes of the global public. Majorities or pluralities in most countries now believe China either has surpassed or will in the future surpass the U.S. as the world’s leading superpower.
As Brazil prepares to host its second World Cup, at least half of those surveyed in 24 of 37 countries have a favorable view of the South American nation. Views of Brazil are particularly positive in Latin America and Asia, although in many countries a fair share of people offer no opinion. Brazil gets especially […]