Numbers, Facts and Trends Shaping Your World
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
Use of video-sharing sites jumps since last year – 71% of online adults use such sites now. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.
Overview As the country enters into the 2012 presidential election cycle, the electorate’s partisan affiliations have shifted significantly since Barack Obama won office nearly three years ago. In particular, the Democrats hold a much narrower edge than they did in 2008, particularly when the partisan leanings of independents are taken into account. Notably, the GOP […]