Numbers, Facts and Trends Shaping Your World

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    Appendix A: Methodology

    The Implicit Association Test (IAT) was developed in 1995 by Anthony G. Greenwald of the University of Washington and Mahzarin R. Banaji, now at Harvard University. The test is designed to measure unconscious or implicit preferences of individuals. In the case of race, the goal of the IAT is to measure preference for one race […]

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    Other Demographic Patterns in Science Knowledge

    People’s science knowledge sometimes varies by age, race and ethnicity, though the patterns are far from uniform across this set of 12 questions in the new Pew Research survey. On some questions, younger adults tend to know more than their elders (such as which kind of waves underlie cellphone calls). But that pattern is reversed […]

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    Other Demographic Patterns in Science Knowledge

    People’s science knowledge sometimes varies by age, race and ethnicity, though the patterns are far from uniform across this set of 12 questions in the new Pew Research survey. On some questions, younger adults tend to know more than their elders (such as which kind of waves underlie cellphone calls). But that pattern is reversed […]

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    3. Parenting approaches and concerns

    American parents across demographic groups say being a parent is central to who they are, but the ways they approach parenting – and the concerns they have about their children – vary in some significant ways between mothers and fathers as well as across generations, and racial, ethnic, and socioeconomic groups. For example, while similar […]

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    The Demographics of Social Media Users

    The following analysis discusses the demographic characteristics of each of the five social media platforms in the survey. Facebook — 72% of adult internet users/62% of entire adult population Fully 72% of online American adults use Facebook, a proportion unchanged from September 2014. Usage continues to be especially popular among online women, 77% of whom are […]

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    1. Women more likely than men to affiliate with a religion

    The first indicator of religious commitment examined in this study is religious affiliation, that is, whether people report identifying with a faith group. Among women and men ages 20 and older, 83.4% of women and 79.9% of men across 192 countries and territories are religiously affiliated, according to estimates made for Pew Research Center’s 2015 […]

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    1. Internet access growing worldwide but remains higher in advanced economies

    In many advanced economies, the ubiquity of the internet is now a given. It permeates commerce, social interactions, politics, culture and daily life. But this is not the case in all parts of the world. And while internet access continues to grow in poorer nations, there is still a long way to go before the […]

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    Chapter 6: Public Opinion About Food

    The Pew Research survey included a handful of questions related to genetically modified (GM) foods and one on the safety of foods grown with pesticides. This chapter looks at each of these in turn. The findings point to a mix of factors that are central to the public’s beliefs about food safety. Women and blacks […]

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