Numbers, Facts and Trends Shaping Your World
More Attention to Presidential Campaign Attention to the presidential campaign is continuing to increase. More than six-in-ten (62%) Americans are paying some attention to the campaign, up from the 53% who were doing so only a month ago. The percentage of Americans who are following the 2000 election very closely has jumped to 26% this […]
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
Reflecting the strong economy of the late 1990s, personal financial attitudes have improved since 1994. On average, Americans report more satisfaction with their financial situation and less financial pressure than five years ago. But averages disguise a more complex picture. The current survey finds that it is mostly upper-income Americans and college graduates who express […]
Cynicism Waning Americans are less cynical about politics than they were five years ago. More people now say that they can influence the political process, and fewer people see their elected officials as inattentive to their needs. Almost three-quarters (73%) agree that voting gives them some say in how the government runs things a […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
An overwhelming 81% say they are optimistic about their lives and the lives of their families over the next half century; 40% consider themselves very optimistic. These optimists tend to be young, college educated and have higher than average incomes. Among Americans under age 30, 85% report feeling positive about their futures, compared to 72% […]
Introduction and Summary Americans anticipate many perils in the next century, but none of them, no matter how grave, can dim the public’s positive view of the future. Despite consensus forecasts of natural disasters, environmental calamities and international terrorism, Americans are near unanimous in their confidence that life will get better for themselves, their families […]
The mood of the American electorate has changed markedly since the mid-1990s, with today’s political landscape reflecting good economic times and fresh optimism about the country. These changes are underscored by a new political typology, the third of its kind since the original study conducted in 1987. Many of the groups identified by the extensive […]
The campaign for the 2000 elections presents both parties with substantial political challenges. In the presidential race, the two Democratic candidates continue to lag behind GOP frontrunner George W. Bush. Vice President Al Gore, in particular, is struggling with an image problem — while most Americans see him as trustworthy, likable and caring, only one-third […]
Hillary, Fatigue and Gore Memories of the impeachment trial have begun to fade. Only 43% of Americans remember that Clinton’s Senate trial ended in 1999. This compares with 76% who knew in November 1991 that the Gulf War had ended earlier that year. Nonetheless, Clinton fatigue is still apparent. While Bill Clinton’s job approval ratings […]