Numbers, Facts and Trends Shaping Your World
Part 1: How email is changing women’s lives “What’s most memorable about my family email? Just daily contacts and sharing cards, stories, etc. We have exchanged everything from birthday information to medical situations to pick-me-ups to drab daily things.” — A 39-year-old woman describes the role of email in her life In the past six […]
Bush Bounces Back In the presidential race, key voting groups continue to shift back and forth between Bush and Gore, as the public is clearly having difficulty making up its mind about this contest. Some of the gains Gore made in the immediate aftermath of the primary season have since been reversed. Senior citizens rallied […]
Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]
Introduction and Summary Most Americans continue to support free trade, in spite of last fall’s destructive protests in Seattle against the World Trade Organization (WTO). But the public wants international trade agreements to protect jobs and economic growth at home, and improve the global environment. And while the nation backs free trade in principle, there […]
Fewer Turn To Broadcast TV and Papers While television continues to be the principal source of campaign news for a large majority of Americans, the percentage of people relying on either network (24%) or local television (25%) to keep up with the campaign has fallen over the past four years (down from 39% and 34%, […]
More Attention to Presidential Campaign Attention to the presidential campaign is continuing to increase. More than six-in-ten (62%) Americans are paying some attention to the campaign, up from the 53% who were doing so only a month ago. The percentage of Americans who are following the 2000 election very closely has jumped to 26% this […]
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
Reflecting the strong economy of the late 1990s, personal financial attitudes have improved since 1994. On average, Americans report more satisfaction with their financial situation and less financial pressure than five years ago. But averages disguise a more complex picture. The current survey finds that it is mostly upper-income Americans and college graduates who express […]
Cynicism Waning Americans are less cynical about politics than they were five years ago. More people now say that they can influence the political process, and fewer people see their elected officials as inattentive to their needs. Almost three-quarters (73%) agree that voting gives them some say in how the government runs things a […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]