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    Other Important Findings and Analyses

    Gender Divide Among Issue Voters Issues continue to drive voter preferences, as strong pluralities of both Gore and Bush voters say what they like most about their candidates are their stands on issues. Experience is also a draw for Gore voters, while roughly three-in-ten Bush supporters say they like the governor because of his personality […]

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    Bush Gains on Personal Qualities

    Introduction and Summary With less than a week to go before the presidential election, George W. Bush’s advantage with the voters on personal qualities is now trumping Al Gore’s edge on the issues. A steadily growing plurality has come to see the GOP candidate as more likable, more honest, more able to get things done, […]

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    Attentive Swing Voters Lean Toward Gore; Inattentive Voters Are Split

    As the presidential campaign moves into the home stretch, two distinctly different groups of swing voters may well determine the outcome. Attentive swing voters — those who have followed the campaign relatively closely and are just as likely to vote as those who have made up their minds — currently favor Al Gore and strongly […]

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    Presidential Debate Clouds Voters’ Choice

    Introduction and Summary Al Gore’s personality may be costing him votes. Although a plurality of voters believe he won the first presidential debate, he has lost his small September lead over George W. Bush. As the race has narrowed, an increasing number of voters who oppose the vice president say they dislike his personality. On […]

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    Other Important Findings and Analyses

    The Veeps The vice presidential candidates are as evenly matched as their principals. When asked to choose between Lieberman and Cheney, voters divide evenly — 42% for the Democrat, 41% for the Republican. The gender gap in the presidential horse race is mirrored in this question about the bottom of the ticket. Men prefer Cheney […]

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    Other Important Findings and Analyses

    Tight Battle for Congress The battle for control of Congress is as close and as hard-fought as the presidential contest. But there is no sign that national issues or concerns are playing a major role in the struggle for Capitol Hill, and voters do not appear particularly dissatisfied with their own representatives or with Congress […]

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    III. Rating the Candidates and the Parties

    Gore’s Issues Edge Gore is seen as the candidate who would do the best job on the issues that matter most to Americans — Social Security and Medicare, education and health care. Nearly half of voters (49%) say Gore would be most capable of keeping Social Security and Medicare financially sound, while 36% choose Bush. […]

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    Voters Unmoved By Media Characterizations of Bush and Gore

    Introduction and Summary American voters, who continue to divide their support equally between Al Gore and George W. Bush, have not been strongly influenced by the way the American news media have covered the personal character of the presidential candidates. As the conventions approach there is ample opportunity for the campaigns to make powerful appeals […]

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    Other Important Findings and Analyses

    Might-Miss TV? Just one-in-ten Americans (13%) plan to watch all or most of the television coverage of the GOP convention, while another 28% say they’ll watch some of it. Older Americans are both more interested in the convention and more apt to watch the television coverage. But even among Republicans, there is scant interest in […]

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    I. The Campaign: A Wide-Open Race

    The Public’s Mood Mellows Satisfaction with the state of the nation is down slightly over the past 12 months, though still high relative to the early 1990s. In the current survey, 47% of citizens say they are satisfied with the way things are going in the country, down from recent highs of 56% in August […]