For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
New technologies are impacting a wide range of Americans’ commercial behaviors, from the way they evaluate products and services to the way they pay for the things they buy.
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020, although a number of potential hurdles and holdouts stand in the way
An interview with Senior Fellow Jim Jansen, recorded at the “Buying & Selling EContent” Conference, about paying for online content. (With downloadable audio and transcript)
On March 28, 2011, Senior Fellow Jim Jansen gave the opening keynote address at theBuying & Selling eContent 2011, held March 28-30 in Scottsdale, AR.
Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.
65% of internet users have paid to access or download some kind of digital content. Music and software are the most common kinds of content purchased.
58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.
Major trends in how different generations of Americans use the internet
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